a rebrand
fall 2019
branding
the downtown raleigh foodtruck rodeo
The city of raleigh hosts a foodtruck rodeo a few times a year in the heart of downtown. The event has a strong following despite the fact that it is organized over facebook and has no sense of a unified brand. I challenged myself to rebrand the event and improve their wayfinding system.
The city of raleigh hosts a foodtruck rodeo a few times a year in the heart of downtown. The event has a strong following despite the fact that it is organized over facebook and has no sense of a unified brand. I challenged myself to rebrand the event and improve their wayfinding system.
![](https://freight.cargo.site/t/original/i/61fe653831eb0758b5a4a425b4f2a0f8f8ac76b44432b06769a21df94351d3c0/88_urban_poster_mockup.png)
motif.
First off, I decided I wanted to make a clean approach that didn’t showcase the greasy/grimey side of this kind of event. I wanted to focus on the aspects of downtown and highlight the three-dimensionality of the buildings surrounding the event.
First off, I decided I wanted to make a clean approach that didn’t showcase the greasy/grimey side of this kind of event. I wanted to focus on the aspects of downtown and highlight the three-dimensionality of the buildings surrounding the event.
![](https://freight.cargo.site/t/original/i/a83716d8bfaf681504aaf59ab5137554d73f7f121c800fd586c8859582890d84/presentation7.png)
![](https://freight.cargo.site/t/original/i/a5a9994f04e096c5af8d808e8f512bc5cee32785f663e785b2f9a167ea6c9c7a/presentation8.png)
wayfinding.
The event is fairly large and stretches across a few blocks of the city. To help event goers locate their favorite food trucks or where their friend is sitting, I developed a colorcoding system. Each zone of the event has a different colored flags, signs, and seating. Large maps are posted throughout the event to show what is in each zone.
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The event is fairly large and stretches across a few blocks of the city. To help event goers locate their favorite food trucks or where their friend is sitting, I developed a colorcoding system. Each zone of the event has a different colored flags, signs, and seating. Large maps are posted throughout the event to show what is in each zone.
![](https://freight.cargo.site/t/original/i/a62c9533d5846d4a69e0238379485bae0bdcf1f0d43bb12c04c633103a520fd3/map-07.png)
![](https://freight.cargo.site/t/original/i/30fec9b8e7533604797a0b798076cd145fae916f67d63ed63fa072e28a71202f/street-billboard-mockup.png)
![](https://freight.cargo.site/t/original/i/3d81c3f206ef2a189034669740ded41813565225e269a6d25cd7cb10aad8289e/Asset-71mdpi.png)
![](https://freight.cargo.site/t/original/i/3cb3463e22aad3df4547489a1f48bc37e4474791a1e16594c64c74e88aa5c7a5/Asset-70mdpi.png)