bragg rebrand
spring 2021
packaging design
a health brand with a cult following.
Bragg is a brand loved by many health crazed people across the country. Their apple cider vinegar product seems to be one of the most popular with a wide range of users from all ages. From grandmothers making a classic salad dressing to generation- z showing tiktok how well it detoxes your body. With itβs recent gain of traction, I thought it was about time for a rebrand.
Bragg is a brand loved by many health crazed people across the country. Their apple cider vinegar product seems to be one of the most popular with a wide range of users from all ages. From grandmothers making a classic salad dressing to generation- z showing tiktok how well it detoxes your body. With itβs recent gain of traction, I thought it was about time for a rebrand.
![](https://freight.cargo.site/t/original/i/3b4667fd1f5dbedd915b974d1299e4381232aaba16f732d219aa18997e65afed/round-1-finalized-2.jpg)
![](https://freight.cargo.site/t/original/i/c87ad413ed9be66ea4d721b5daa687e1e61c0fff508aa2a1ba55868c7138f314/round-2-finalized.jpg)
![](https://freight.cargo.site/t/original/i/54c3ba34da0eb26fad697377e98522516b351393f0a8e5d769a14645846f3be1/round-3-finalized.jpg)
label redesign.
I enjoyed the modularness of original branding so I decided to continue in a playful 2D direction. I introduced brighter, more modern colors to continue drawing in a younger audience. The motif of the Bragg family was also created to help further put a place on the the brand. The orignal packaging shows a small picture of Patricia and Paul Bragg, but I wanted to push their narrative more.
I enjoyed the modularness of original branding so I decided to continue in a playful 2D direction. I introduced brighter, more modern colors to continue drawing in a younger audience. The motif of the Bragg family was also created to help further put a place on the the brand. The orignal packaging shows a small picture of Patricia and Paul Bragg, but I wanted to push their narrative more.
![](https://freight.cargo.site/t/original/i/1aa01f6ca2bd3fcfd2d8807be2c2a363f62a5cdf99b5796b01eef1be7153dca8/new-branding-04.png)
![](https://freight.cargo.site/t/original/i/04eedc2e46aa633fba1af775873d8eceedb25b57b07622fdb8568d4d2d8dc36c/new-branding-05.png)
![](https://freight.cargo.site/t/original/i/addb5928929b8b62990907247dfdd0e4418038ea951ea1a9f42bc74d19cb05c9/posters.jpg)
![](https://freight.cargo.site/t/original/i/b8bdd043368d095d8c052da3500ea927471662f44dd2724adf61877f168a1420/posters2.jpg)
![](https://freight.cargo.site/t/original/i/20036169c741d787715783fd290734dad08e0bb8cf87934bee78212d92f817bb/giphy-1.gif)
![](https://freight.cargo.site/t/original/i/cbc1d041ccae7424be7c623ae2088e3c4058f40e5f873992bf923356c5adb943/collected-copy.jpg)
![](https://freight.cargo.site/t/original/i/7ecad316ffc365bc258084a41edce9e5546bff3c05fb08ab37191c650377fdb4/giphy.gif)